The 2025 MTV Video Music Awards (VMAs) brought together pop music’s biggest stars and their devoted fans for an unforgettable night. From high-energy performances to viral fan moments, the show highlighted the evolving landscape of fandom in 2025.
The Ultimate Guide for Fans Attending the VMAs
Attending the VMAs is not just about watching performances—it’s a test of stamina and dedication for superfans. Audience members must follow strict guidelines, including:
- Arriving up to four hours before the show
- Walking long distances to the arena
- Locking phones in magnetic pouches
- Dressing on-trend without white, neon, sequins, logos, hats, or open-toed shoes
- Clapping with hands above the head for television visibility
- Maintaining enthusiasm for hours
These rules ensure that both the live audience and viewers at home experience the energy of a truly passionate fan base.
Behind the Scenes: Superfans in Action
Through 1iota, a website providing free tickets for live broadcasts, I secured a seat in the UBS Arena, Elmont, N.Y. Sitting beside superfans Joyce and Anika from Queens, N.Y., I witnessed firsthand the dedication of those who attend concerts together for years.
Joyce, a generalist fan, attends multiple events and lists as many artists as possible when applying for tickets. This strategy highlights the diversity of fandom at the VMAs, where supporting every act is part of the experience.
Preparing the Audience for Television
Before the broadcast began, a producer instructed attendees on how to clap and cheer. “Show love to everybody who hits the stage,” they emphasized. Fans were encouraged to cheer for artists spanning multiple generations—from rising stars like Tate McRae to legends such as Busta Rhymes and Ricky Martin.
This approach ensures the show’s television appeal, even as online fandoms remain fragmented and highly competitive.
Celebrity Arrivals and Fan Reactions
A burst of excitement swept the arena as A-listers like Ariana Grande and Lady Gaga arrived. Fans’ authentic reactions set a high bar for the evening, demonstrating the unique magic of seeing their favorite artists in person.
- Lady Gaga: Even longtime “little monsters” were thrilled to see her in the arena despite her simultaneous performance at Madison Square Garden.
- Ariana Grande: Fans eagerly snapped photos and gathered in the pit for autographs.
Performances That Captivated the Crowd
Several performances elicited intense fan reactions:
- Sabrina Carpenter: Despite some online backlash for her album Man’s Best Friend, fans enthusiastically cheered for her performance of “Tears,” which included drag performers and a Britney Spears tribute.
- Tate McRae: Known for athletic dance moves, she drew feral cheers from the audience.
- Lola Young: Her viral TikTok hit Messy earned her a quick but loud standing ovation.
Interestingly, rising star Alex Warren, despite dominating radio and online platforms with “Ordinary,” received more reserved reactions from the live audience. Nonetheless, his win for Best New Artist was celebrated as a recognition of his growing influence.
Viral Moments and Unexpected Favorites
Not every memorable moment came from scheduled performances. The girl group Katseye generated the biggest crowd reaction despite not performing in the arena. Fans’ enthusiastic efforts to gain attention, including mimicking their choreography, went viral on social media, proving that fan engagement extends far beyond the stage.
Legendary Artists Deliver Timeless Performances
The VMAs also honored music legends, ensuring cross-generational appeal:
- Busta Rhymes and Mariah Carey: Delivered high-energy medleys with skillful vocals and dancers.
- Yungblud, Steven Tyler, and Joe Perry: Paid tribute to Ozzy Osbourne with an engaging performance.
- Ricky Martin and J Balvin: Brought zestful and neon-filled performances, reminding fans why their music endures.
These performances highlighted how live shows offer experiences that algorithms and streaming platforms cannot replicate.
Awards and Memorable Speeches
Mariah Carey, recipient of the Video Vanguard Award, emphasized the enduring joy of music:
“Music evolves, videos evolve, but the fun — that is eternal.”
This sentiment reflects the evolving nature of fandom in 2025, where superfans and casual listeners alike continue to celebrate music with passion and creativity.
Conclusion: The VMAs in 2025
The 2025 MTV VMAs showcased a vibrant mix of new talent, legendary performers, and fans whose enthusiasm shapes the culture of pop music. From viral moments to unforgettable performances, the night was a reminder that while music evolves, the joy of fandom is eternal.
