Beliebers have a reason to celebrate! Justin Bieber has officially released his new album, ‘Swag II’, following a surprise announcement less than 24 hours before its debut. This marks Bieber’s second surprise album release in 2025, following July’s ‘Swag’
Swag II Release: A Surprise for Fans
Justin Bieber dropped ‘Swag II’ at midnight on Friday, exciting fans worldwide. Like its predecessor, the album features contributions from music producers including Dijon, Mk.gee, Carter Lang, and Bieber himself. Collaborations on the album also include artists Tems, Bakar, Hurricane Chris, Lil B, and Eddie Benjamin.
The album contains 23 new tracks, including:
- “Speed Demon”
- “Better Man”
- “Love Song”
- “I Do”
Self-Reflection and Personal Themes
The theme of self-reflection runs throughout Swag II. On the track “Better Man,” Bieber shares intimate details about his marriage to model Hailey Bieber, with whom he has a son, Jack Blues.
In the lyrics, Bieber recalls their wedding day:
“So you say I jumped the broom and then I rushed right into you, and it’s amazing.”
He continues:
“Maybe we could start in slow motion, high speed / Take the wheel, so baby, I can focus, trust me / This feeling is a good one and a nice thing / Church bells and throwing rice things.”
Streaming Glitch at Midnight Release
Upon release, some fans experienced issues streaming the album on Spotify and Apple Music. Bieber addressed the problem on Instagram, posting screenshots of himself from his viral paparazzi interaction with the caption:
“It’s not clocking to Spotify and Apple Music … Refreshhhh loadinggggggg………”
Once the issue was resolved, fans flooded social media with reactions. Bieber reshared several of these fan responses, celebrating their excitement.
Album Promotion and Social Media Campaign
Bieber unveiled Swag II through a series of Instagram posts on Thursday, featuring electronic billboards in cities including Toronto, Los Angeles, New York, and Shanghai. The ads displayed a minimalist pink background with the text: Swag II.
Instagram captions read:
- “swag II tonight at midnight”
- “tonight”
Limited Capsule Collection from SKYLRK
Alongside the album, Bieber released a limited capsule collection from his clothing brand SKYLRK, including:
- Pullover hoodie
- Zip-up hoodie
- Beanie
- Tank top
All items matched the pink theme of the Swag II album cover and were made available at midnight alongside the album release.
Justin Bieber’s 2025 Surprise Album Trend
This year, Bieber has made surprise album releases a trend. Swag, released in July 2025, was announced only 10 hours before its launch, also via electronic billboards.
Swag achieved remarkable chart success:
- Debuted at No. 2 on the Billboard 200
- Earned 163,000 album units in the opening week in the U.S.
- Sixteen tracks from the album debuted on the Billboard Hot 100, with “Daisies” reaching No. 2
Conclusion:
With Swag II, Justin Bieber continues to captivate fans with surprise releases, personal storytelling, and unique collaborations. The album not only highlights his musical evolution but also offers a heartfelt glimpse into his life with Hailey Bieber, making it a must-listen for fans worldwide.
