Prizm News / March 1, 2019 / By Staley Munroe
Identifies As: Gay
Nate Moster calls himself “a corporate-turned-creative.”
“I worked in marketing for 15 years, and after six years at a global healthcare technology company, I hit my wall,” he says. “I didn’t know if I hated the company or the work more, but it negatively affected me.”
During a three-month sabbatical, the Cincinnatian looked for inspiration to rewrite his career path. While sweeping floors and scrubbing buckets at a flower shop, the owner showed him how to select, store and arrange flowers.
“I started freelancing with other shops and eventually started my own endeavor. I’ve moved from single orders to florals for larger events, seasonal décor for businesses and full-scale event planning.”
Fox and Fellow is that endeavor.
What do you love about being a florist?
I do it all for that magic moment. Flowers are like paints. If you’re a painter, you stare at a canvas and wonder what the final picture will look like. I feel the same with florals.
I select them based on color, texture and style, then I start designing. Often, I’m in the middle of a concept and I hate it. Then suddenly, I add one more stem of something and bam! It all comes together. That’s the magic moment.
What was your most memorable gig or client?
Early in my venture, I was hired to do florals for the 50th wedding anniversary of a major-league sports team owner, so the pressure was on. The event transformed a multi-room venue into an Italian villa, an Oktoberfest beer garden and the English countryside.
While rooms were wrapped in scenery and flooring to further the immersion, florals were important to bring the space to life. Being new, I grossly underestimated the materials and time it would take.
I lost count of how many U-Haul trucks I drove to that space, filled with trees and ferns and urns. I was calling everyone I knew. “Can you stick moss in a fake stone fence? Great. Get over here now.”
It was stressful, but I learned how important details are to selling a scene and how big I could actually go with my work.
What are the current trends you’re seeing?
Modern floral design is very foraged, meaning what you see looks like it was snatched out of your backyard. Dried flowers, branches and varieties of grasses are being featured. Contemporary arrangements are less composed and more natural.
Instagram is a great way to see what’s happening on the floral front. For large-scale contemporary trends, I follow Mary Lennox out of Berlin (@ruby_marylennox) and Emily Thompson out of New York (@emilythompsonflowers). If you want to see event and wedding floral trends in Ohio, follow my good friend Kristen Sekowski at Yellow Canary (@yellowcanarycincinnati).
One of Us is a monthly portrait celebrating the diversity of Ohio’s LGBTQ+ community.